Autoresponder Value
Recently, a friend recommended that I download an ebook from a web site. Her words:
"Normally a .pdf like this would bore me - but I found myself actually reading it twice. I thought of you and the model you set up for the Website's Secret."
Naturally, I went to the web site to grab the ebook. It was offered only by subscribing to a multiple-autoresponder.
It was such a good example of using an autoresponder to begin a conversation. My friend recommended it. I made the effort to get a copy. Now the author of the ebook has an opportunity to continue the conversation because I, too, was impressed with his information.
Autoresponders can be viewed as an easy "hands-off" way of delivering information. Or they can be viewed as conversation starters. Often enough, they are both.
Multiple Response Autoresponders ( AWeber) are the conversation king in the autoresponder arena. With your prospective customers permission, you can feed them as much quality content that it takes to impress them with your product/service.
Single response autoresponders do a good job of singing one note.
Example:
Master Form V4 is generally thought of as a sophisticated form handler that will manage multiple forms and multiple-page forms, too. What you may not realize, however, is that Master Form V4 can perform as an autoresponder too.
Want details? Enter your email address, click the button, and Master Form V4 will send you detailed information by return mail.
What ever autoresponder tool you use, it's the value of the content sent that starts the conversation.
Mari Bontrager
©2007 Bontrager Connection, LLC
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