Carefree Ad Manager
This is the one we've been talking about.
Load it up with ads. Carefree Ad Manager automatically determines which ads get a greater response and displays those more often.
It was a thrill, a real thrill, to watch this software work during beta testing.
As of 10:10AM last Sunday, over 200,000 impressions were delivered by Carefree Ad Manager during the beta testing (202,018, to be exact).
The ads were delivered on 7 different ad channels, some site-wide (each channel has its own set of ads), on 3 different domains. One channel delivered over 100,000 impressions all by itself.
Two Case Studies
One —
In one channel, an image ad we had been running for months was put in the mix with two text ads for the same product. A day later, the statistics page showed both text ads were getting 3 times as many clicks as the image ad. Who would have thought it!
Carefree Ad Manager adjusted the ad displays just like it is supposed to, displaying each text ad 3 times for the image ad once. As the response ads changed, their display frequency also changed.
As of this writing, one of the text ads still gets 3 times more response than the image ad. But the other text ad now gets only 2 times as much.
(That ad is at the top of the left navigation column of most Willmaster blog and library pages.)
Two —
Another channel has a set of 5 ads, each ad for different software. Three ads have an image, two are only text. Unexpectedly, each ad has nearly the same click rate.
Like it is supposed to, Carefree Ad Manager displays each ad the same number of times. And will continue to do so unless/until one or more of the ads gets better (or worse) response.
(That ad is toward the bottom of the left navigation column of most Willmaster blog and library pages, but not some of the indexes.)
An Efficient Time Saver
Carefree Ad Manager is an enormous time saver. No manual tracking of individual ads and adjusting ad exposure. It automatically puts the ads in front of website visitors that get the best response.
Hope you will give it a try - and let us know your feedback. Your experience always helps us improve our software products.
Click here for the sales page.
Will Bontrager