Carefree Ad Manager

Impression and click counts are used to calculate which ads get the most clicks. The calculation determines how many times individual ads are displayed during each ad rotation. Ads with the most clicks are published more often.

Each ad is published at least once during a complete ad rotation. Ads with better click-through rates are published more than once per rotation. Generally, an ad with a 1:25 click:impression ratio is published twice as often per rotation than an with with a 1:50 click:impression ratio.

1:1 Ad Rotation —

The 1:1 ad rotation is optional.

1:1 ad rotation displays each ad in the channel once during each rotation.

Additionally, logging ad impressions and logging ad clicks are both optional when 1:1 ad rotation is selected.

If the default popularity ad rotation is being used and the web site is very busy, or the MySQL impressions and clicks tables become so large as to be unmanageable or require too much of server resources, consider 1:1 ad rotation without logging ad impressions.

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