Carefree Ad Manager

The statistics can be for the channel's popularity ad rotation or the channel's 1:1 ad rotation. If the channel has utilized only one type of rotation, then statistics will be available only for that one.

Check the checkboxes for the statistics that are desired.

Popularity Ad Rotation Statistics

This section assumes all checkboxes are checked for the channel's ads delivered with the popularity ad rotation.

The statics page provides these numbers for each ad:

Impressions	The number of times the ad has been displayed.
Clicks	The number of clicks the ad has had.
Click:Impressions ratio	The average number of impressions for every click.
Click percentage	The percentage of clicks to impressions.
Latest calculated impressions per set	Each ad in the set is displayed at least once (except disabled ads). The "impressions per set" number shows how often the ad will be displayed every time the entire set is rotated through.

Below the statistics for individual ads is a Totals and Averages section with the combined statistics and URLs of all the ads.

Following Totals and Averages is a list of each ad with numbers and bar graphs for comparing click percentages.

1:1 Ad Rotation Statistics

This section assumes all checkboxes are checked for the channel's ads delivered with the 1:1 ad rotation.

The statics page provides these numbers for each ad:

Impressions	The number of times the ad has been displayed for impressions that have been logged.
Clicks	The number of clicks the ad has had for clicks that have been logged.
Click:Impressions ratio	The average number of impressions for every click.
Click percentage	The percentage of clicks to impressions.

Below the statistics for individual ads is a Totals section with the combined statistics and URLs of all the ads.

Both Ad Rotations

Again, assuming all statistics checkboxes are checked.

Below the statistics for each ad, and below the Total or Total and Averages section, are 3 links that, when clicked, reveal URLs with numbers and bar graphs. The numbers and bar graphs represent how often the URL occurs.

(Some browsers do not provide referring URLs. Therefore, the URL totals may be lower than the number noted in the statistics table. The statistics table gets its numbers from ad delivery and click handling, not from counting referring URLs. The statistics table numbers are correct. Referring URLs and their numbers can be used for general data about which pages have more hits or are more effective.)

[impression pages] — The URLs of the web pages where the ad was displayed.
[clicked pages] — The URLs of the web pages where the ad was clicked.
[destination URLs] — The destination URL of the link that was clicked. (If the ad's link URL has been changed, then more than one URL may be on this list.)

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